Cookie Policy

1. About this policy

This Cookie Policy explains how MERCERBRIDGE LIMITED, trading as MERCERBRIDGE, uses cookies and similar technologies on this website.

It should be read alongside our Privacy Policy .

2. What are cookies?

Cookies are small text files placed on your computer, tablet or mobile device when you visit a website. They can help a website operate, remember preferences, protect forms and provide information about how the website is used.

Similar technologies may include local storage, scripts, tags and other methods of storing information on or accessing information from a device.

3. How we use cookies

This website may use:

• Strictly necessary technologies required for security, website operation, consent preferences and requested form functions.
• Analytics cookies used to understand how visitors use the website.
• Technologies associated with the embedded Jotform enquiry form.

Non-essential technologies, including Google Analytics, are not activated until you have provided the required consent.

4. Cookies and technologies we use

Cookie names and durations can change when providers update their services. The cookies actually placed on your device will depend on your choices, browser and interaction with the website.

5. Strictly necessary technologies

Strictly necessary technologies are required to provide a function you request or to ensure that the website and form operate securely.

These technologies do not require consent where the legal exemption applies, although we still provide information about their use.

6. Google Analytics

We use Google Analytics 4 to understand how people find and use the website. Google Analytics may collect information including:

• Pages visited.
• Approximate location.
• Browser and device type.
• Time spent on pages.
• Website interactions.
• Referring website or campaign information.

Google Analytics is an optional service and is only activated after you provide consent. User-level and event-level data is configured for a retention period of 14 months.

You can learn more from the Google Privacy Policy .

7. Jotform

The website uses Jotform to provide its enquiry form. When you choose to use the form, Jotform may use technologies required to maintain the form session, secure the submission and prevent misuse.

Any Jotform technology that is not strictly necessary should only be activated where the required consent has been obtained.

You can learn more from the Jotform Privacy Policy .

8. Your cookie choices

When you first visit the website, you can accept or reject optional technologies through the cookie consent notice.

Rejecting optional cookies will not prevent you from accessing the main content of the website.

You can withdraw or change your consent at any time by reopening the cookie settings control displayed on the website. Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn.

9. Browser controls

Most browsers allow you to view, block or delete cookies through their privacy or security settings.

Blocking every cookie may affect functions that depend on strictly necessary session or security technologies. Browser controls do not always prevent other storage technologies, so the website’s consent controls should also be used.

10. International processing

Google and Jotform may process information outside the United Kingdom. Where personal information is transferred internationally, appropriate transfer safeguards must be used as explained in our Privacy Policy.

11. Changes to this policy

We may update this Cookie Policy when technologies, providers or legal requirements change. The latest version will appear on this page with an updated date.