Audience research
Senior decision-makers carefully identified and personally engaged.
Executive Engagement Programmes
Bringing the right people into the room.
Carefully managed Executive Engagement Programmes that help organisations reach, engage and build relationships with the senior decision-makers they most want to connect with.
Executive Engagement with purpose.
MERCERBRIDGE combines the research and engagement skills behind Executive Search with extensive experience creating and delivering programmes for senior decision-makers.
The objective is not simply to fill a room. It is to identify the right audience, earn their interest and create a relevant environment for conversations that can develop into meaningful business relationships.
Relevant discussion
Content and agendas shaped around issues relevant to the audience.
Programme management
Every detail managed from first approach through to final follow-up.
Formats built around the audience
From small peer discussions to international executive programmes, the format is shaped around the audience, commercial objective and conversation you want to create.
Executive roundtables
Focused peer conversation around a shared strategic issue.Advisory boards
Structured access to informed executive perspectives.Leadership dinners
Considered hospitality that supports genuine connection.Executive conferences
Relevant content and a carefully managed senior audience.MERCERBRIDGE manages the complete programme.
From defining the objective and identifying the audience through to delivery, reporting and follow-up.
Identify
Define the objective, audience and opportunity.
Invite
Approach relevant senior executives personally and with purpose.
Engage
Build interest and maintain communication before the programme.
Deliver
Manage the programme and executive experience from end to end.
Follow up
Capture insight and support the conversations that follow.
Complete programme management.
Each programme can be managed from initial planning through to executive outreach, delivery and post-event reporting.
Select an area to explore
Strategy and planning
- Programme objectives
- Audience strategy
- Format and agenda development
Executive audience engagement
- Identifying and qualifying target executives
- Personalised invitations and direct outreach
- RSVP management
- Attendance confirmation and guest communications
Programme delivery
- Venue sourcing
- Speaker and agenda coordination
- Guest management
- On-site programme management
- Executive hosting and attendee experience
Post-event follow-up
- Attendance reporting
- Delegate feedback
- Action summaries
- Follow-up recommendations
- Commercial insight to support your team
Why MERCERBRIDGE
Executive engagement requires more than
programme logistics.
Our background in Executive Search means we understand how to identify senior decision-makers, approach them personally and earn the interest and trust needed to encourage participation. That capability sits at the heart of every programme we deliver.
Client work
Executive Engagement Programmes in practice.
Two examples of how MERCERBRIDGE has helped global technology organisations reach and engage senior executive audiences.
Executive Engagement Programme
From one London advisory board to 35 executive engagements.
How an initial invitation-only Executive Advisory Board developed into an ongoing international programme for a global technology leader.
1 → 35
Programmes
International
Delivery
Ongoing
Client relationship
Read the case study
International Executive Engagement
Global executive engagement, personally managed.
See how MERCERBRIDGE delivers invitation-only executive dinner programmes for senior technology leaders across North America, Europe and Asia Pacific.
3+ years
Of delivery
Fortune 500
Audiences
End-to-end
Management
Read the case study
Who do you need to bring into the conversation?
Tell us who you want to engage, what you want the conversation to achieve and the parameters you are working within.
Discuss your programme