Executive Engagement Programme Case Study
An international Executive Engagement Programme bringing senior technology leaders together through invitation-only executive dinners across North America, Europe and Asia Pacific.
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MERCERBRIDGE has partnered with some of the world’s largest technology organisations to design, manage and deliver invitation-only Executive Engagement Programmes across North America, Europe and Asia Pacific.
These programmes bring carefully selected C suite technology leaders and senior decision-makers from leading Fortune 500 organisations together in private settings designed to encourage meaningful discussion and support long-term commercial relationships.
The audience, the conversation and the experience all had to feel considered from the first invitation.
MERCERBRIDGE works as an extension of each client’s sales, marketing and executive engagement teams, managing the programme from audience identification and outreach through to delivery, reporting and follow-up.
The quality of an executive programme is often determined long before the guests arrive.
MERCERBRIDGE managed venue relationships, attendee details and client stakeholders together, with weekly and daily progress communication as each event approached. The aim was to create an experience that felt considered and effortless for every guest.
Executive Engagement Programmes delivered across three international regions, with MERCERBRIDGE maintaining oversight throughout.
Canada
European markets
International programme delivery
Sustained programme delivery for senior technology audiences, supported by consistent communication and complete programme ownership.
More than three years of international Executive Engagement Programme delivery.
United States, Canada, United Kingdom, Europe and Asia Pacific
C suite technology executives and senior decision-makers
End-to-end Executive Engagement Programme management
Weekly and daily progress communication
Long-term international programme delivery
Executive programmes organised across multiple international markets.
Time-consuming elements of planning, outreach and delivery are managed for internal sales and marketing teams.
Settings chosen to support the client brand, the conversation and the attendee experience whilst remaining within budget.
Clear, regular updates keep client, venue and programme stakeholders aligned.
Invited guests receive professional, personal communication throughout the programme.
Practical guidance helps clients strengthen attendance, engagement and the value created by each programme.
Talk to MERCERBRIDGE about the senior audience you want to engage, the relationships you want to develop and what you want the programme to achieve.
Discuss your programme